💡 Create a link for your social media and track the results and efficiency of your campaigns.
Click on Create Link, fill in the information, and save. You will see a certain field called slug.
Slug: A URL slug (also known as website slug) is the last part of the URL address that serves as a unique identifier of the page. It holds SEO importance (keyword/s) and could provide a concise description of a page.
When a customer clicks on a link you’ve created, you track all the information about user activities like sales, views, clicks, and what revenue you get from the link.
UTM tags
You can use special short Links with UTM tags to define the highest-performing sources of user engagement.
❓ UTM tags help track and analyze traffic, find out which social media post is more effective than the others, or how well a call to action works on a landing page. These are a kind of tags that are added to the page address, and you need them to get detailed information about each traffic source.
Example of the filled link with utm tags:
It will add (?utm_source=facebook&utm_medium=email&utm_campaign=campaign1&utm_link=NameOfTheLink) to your link. The slug will be what's visible for user, but the tags will still be inside it.
Available Parameters
utm_source - the site name of the advertising platform
Indicates the name of the traffic source, e.g. google, Facebook, Twitter, Instagram.
https://ott.sprintty.com/?utm_source=facebook
utm_medium - advertising type
Defines the type of campaign or advertisement. It is recommended to use proven values, for example: cpc (cost per click) - it is contextual advertising, display - banner advertising with pay per impression, social_cpc - advertising in social networks with pay per click.
https://ott.sprintty.com/?utm_source=facebook&utm_medium=cpc
utm_campaign - campaign name
Allows you to differentiate one campaign from another in the statistics. A required parameter can be set to a custom value, e.g. pre-sale, campaign_1.
https://ott.sprintty.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=campaign_1
Learn More
You can create your link and learn more about UTM here: Link